麥肯錫研究院指出，傳統(tǒng)行業(yè)通過數(shù)字化創(chuàng)新，會帶來10%-45%行業(yè)增長。在一些產業(yè)里面，這個增量還會變得更大。一個擁有上百年傳統(tǒng)的行業(yè)在擁抱了互聯(lián)網(wǎng)之后，甚至會面臨井噴爆發(fā)。
According to McKinsey Global Institute, traditional B2B industry will have 10% - 45% growth through digital innovation, and the increase percent is even higher in some industries. A traditional industry with hundred years history will have rapid growth when embracing the Internet.??
Realizing the importance of E-commerce model, Digital Marketing, and Big Data Application under the current macro-environment, a growing number of traditional B2B companies have started to devote themselves into digital transformation in recent years. However, it's difficult for these companies to transform realization into practice. During the process of digital transformation, these companies are nowhere near, and unable to get to the point.

在本期課程中，講師將結合不同行業(yè)背景的B2B企業(yè)數(shù)字化轉型中摸爬滾打的十多年經(jīng)驗，通過理論與workshop案例并述的方式，為探求數(shù)字化創(chuàng)新之路的B2B營銷人們指點迷津。
Thus, in this course, we would answer several key questions concerning company's external digitalization: What's the true meaning of business and marketing/sales operation digitization; how much benefit could it bring; and which method or approach should companies take to allocate resources and accomplish their goals? Based on his own experience in the field, the instructor will combine theory with living examples for illustration, and answer marketers' wonders and confusions.?

主要知識點 Main Learning Points:

中國B2B?電商市場情況?

???????B2B 與B2C 商業(yè)模式的本質區(qū)別
The differences between B2C and B2B models?
B2B 企業(yè)的電商化轉型?
Digital transformation strategies for traditional B2B companies:
- 商務電子化BOL
- E-commerce - BOL, Platforms & KOL
B2B 企業(yè)的數(shù)字化營銷戰(zhàn)略?
B2B companies’ digital marketing strategies:
-?SEO/SEM
- SEO/SEM
- 電商營銷與社交媒體營銷 （B2B電商、裂變式傳播、內容營銷、千人千面、協(xié)同過濾、大數(shù)據(jù)人群畫像等）?
- B2B E-commerce (Fission propagation, Content marketing, Personalized marketing, Big data crowd portrait)?

-?O2O
- O2O and new retailing?
創(chuàng)新技術、營銷自動化?
Marketing automation?
-B2B用戶消費行為分析?
-B2B consumer behavior analysis
-基于LBS?的營銷?
-Marketing based on LBS model?
-AI、RFID、智能穿戴設備等。?
-AI artificial intelligence, 5G，AR/VR，intelligent equipment, etc?
社交媒體研究與案例分析：抖音、今日頭條等
Social media strategies and case studies: DouYin, Toutiao.com
大企業(yè)創(chuàng)新和創(chuàng)新技術?
LSE innovation strategies and technologies

為何參加 BENEFITS OF ATTENDING:

了解大公司的數(shù)字化真實案例，選擇最適合自己企業(yè)的數(shù)字化轉型策略與方法快速搭建
You will understand the digital strategy principle and core value for your business, finding the right argument to convince your management team and get your resource,
一個可行的數(shù)字化方案，為企業(yè)帶來10%以上的業(yè)績增長
You will be able to make your digitalization strategy and roadmap fitting your business & choose the most suitable and feasible roadmap for your digitalization, which will bring at least 10% revenue increase for your organization
變身數(shù)字達人玩轉大數(shù)據(jù)與各種創(chuàng)新技術，掌握大公司轉型成功的要訣?
After the two-day Masterclass, you will learn the key elements of digitalization and become a true digital expert equipped with big data and innovative marketing technologies.

適合人群?WHO SHOULD ATTEND:

所有想要知道B2B 業(yè)務模式如何做電商化和數(shù)字化轉型的人們：?
Senior executives who are interested in B2B digitalization strategy, including:
?總經(jīng)理
General Managers/MD, Director and C‐Level (CEO, ???COO, CMO)
市場總監(jiān)/高級市場經(jīng)理/市場經(jīng)理
Sales & Marketing Directors/Managers
銷售總監(jiān)/經(jīng)理/商務發(fā)展總監(jiān)/經(jīng)理
Commercial Directors/ Business Development ???Directors/Managers
首席數(shù)字官
Chief Digital Officers
首席創(chuàng)新官?
Chief Innovation Officers
產品總監(jiān)/經(jīng)理
Brand Directors/Managers
品牌總監(jiān)/經(jīng)理
Product Directors/Managers

優(yōu)惠票：7,800元/人（2018年11月30日前報名付費）?

普通票：8,800元/人（標準注冊費，包括整兩天的培訓內容，資料，午餐，茶歇點心，培訓證書）